29 August 2009

Mind Your Mind Advertising Campaign

Australian-first: New campaign calls on people to reduce their dementia risk
virtualmedicinecentre.com: 13 August 2009
Alzheimer's Australia is launching a new national campaign – the first of its kind in Australia – to encourage Australians to reduce their risk of developing dementia.

The groundbreaking new Mind your Mind advertising campaign with the message "Brain exercise may help reduce your risk of Alzheimer's" will appear as Community Service Announcements in television, radio and print media across the country throughout August.
Brain exercise reflects Mind your Brain – one of Alzheimer's Australia's seven Mind your Mind signposts developed to help people reduce their dementia risk. It is based on research that shows that taking part in mentally challenging activities is linked with a lower risk of developing dementia… > full story

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Alzheimer's Australia NSW

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